RAF Brand

For RAF we built an entire campaign engineered to feed every part of the business from a single production: advertising, social editorial, the website, offline placements and B2B.

Across two shooting days we delivered a hero film with an actor and voiceover telling the story of the company and its defining strength, its Italian craft, staged in a villa overlooking the Gulf of Naples. Alongside it came a second, more cinematic film following the production process for pure branding, a run of social reels, and a full photographic album shot indoors and out.