Never Forget \ Back to work
Automotive · 2021

Never Forget

Abruzzo, Italy

“Never Forget” is the hero film of a content campaign for the Spanish brand Racered, maker of high-safety technical riding jeans. The goal: brand awareness, equity and a repositioning to enter the Italian market with authentic content shot in high-impact Italian locations.

We delivered a hero commercial capturing the brand’s real value, a corporate film narrated by the founder, a series of social reels, and a photo album used across offline and online marketing. Printed material travelled through Spain’s main cities where Racered has dealers. Influencer marketing supported the launch.

\ Films
ClientRacered
Year2021
LocationAbruzzo, Italy
RoleDirector / DOP
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