Editorial · 2023 → ongoing
Moto.it
Filmmaker & Creative Producer
\ The partnership
Italy’s leading
Italy’s leading
motorcycle magazine.
Moto.it is the reference point for motorcycling in Italy, an excellence of Italian editorial publishing followed across the whole country. Since 2023 I’ve worked with them as filmmaker and creative producer, and it’s still going.
3 yrsPartnership, and counting
50+Internal & special projects
200–300kViews on single films, YouTube
NationalBrands, events & festivals
\ How it started
From a disaster
From a disaster
to a partnership.
It started in the worst possible way. My very first shoot for them was a mess. I clipped the microphones wrong and lost the interview audio. I pulled off the impossible in the edit, and the final film landed so well that they gave me a second chance. Three years later, that second chance has become a relationship built on trust.
What began as a purely operational collaboration has turned into something closer to a creative home. Today I’m involved from the very start: pre-production and planning, designing creative formats, writing the videos, and bringing a point of view to each project. On several of them I also produce: logistics, locations, screenplay and the full post.
It’s far more than camera work. I take their core idea and build on it, adding creative hooks, technical variations and a tone of voice, pushing my range across very different, often high-pressure conditions, and through national and international brands, events and festivals. Some of the films I’ve made for them have reached hundreds of thousands of people, with single videos hitting 200–300k views on YouTube, consistently above the channel’s average engagement.
\ Role
More than
More than
camera work.
Creative direction
Formats, hooks and a point of view that make each project specific.
Pre-production
Planning, production design and scheduling before anything rolls.
Writing
I write the videos: structure, beats and tone of voice.
Producing
Logistics, locations and screenplay on the projects I produce.
Direction & camera
On set, turning the plan into frames.
Post & colour
Editing and grade through to the final cut.
\ Selected videos
The work.
A selection from 50+ projects. Drag, or tap the film in focus to play.
REC01/09
\ Frames
Stills.
Have a project
in mind?
From format to final frame, for brands, magazines and agencies who want work that outperforms the feed, not just fills it.
Start a project