Eleva

Eleva is a young sports-supplement brand covering pre, intra and post workout that needed an editorial shoot flexible enough to carry social and web at once, with a look that doesn’t resemble anyone else’s.

Because the product spans disciplines, I built the sets around four of them: tennis, road running, cross-country and cycling. Shooting drag-scooter and prism photography, I turned motion into streaks of light, all captured in a single day.